Holistic creativity

Creativity is about dynamic lability. It is only in these circumstances something new can submerge, and that habits change into dynamic opportunities. Once we know how something (a product, a system, a process, a lecture, a training, and so on) works, without causing any trouble, it becomes extremely hard for all of us to consider alternative ideas. In other words, we stop being creative. Why do some of us have a hard time, even if they have always been correct? Because this “hard” time is a wink from the universe to become a little more inventive and try it another way around.

Exploring the information fields offers a unique opportunity to approach a holistic concept about Opportunity Awareness and is a portfolio of awareness creativity, developed by Matrix Informational www.matrix-informational.com. The approach is very unique and consists in studying and analyzing metaphors in order to “wake up” awareness of opportunities. Opportunities play a very important role in business.

Creativity is fine, but opportunity awareness is even better, because it opens up a view to issues and possibilities which are present, but to which most managers and leaders don’t are aware of.

It’s good to analyze the external and internal environments, but what is the value of these analyses when they only take into account the visible parameters? The environment is more than what we can perceive during traditional customer visits, or checking bank accounts or developing products. The “visible” information is only a fraction of what is really available and accessible!

How can you define a business and a mission if you don’t have all the elements (read: information)? How can managers formulate strategies and make tactical plans when they think to know the environment, but lack valuable information?

Creativity and Innovation in the Holistic Board Room - Part 1

When companies are in the process of being set up or restructured, their resources and possibilities allow them to create numerous combinations. But how do they know the right combination? On many occasions they combine in the “wrong” way. A holistic approach is the right vehicle for intelligence and awareness. Where money provides the corporate building blocks, a holistic approach provides the corporate architecture. As fractals provide a bridge and language for linking internal and external environment, we can say that fractals provide the information bridge between the inside of the corporation, and its environment. A holistic approach in management is therefor not only restricted to agricultural operations!

It is much better and rewarding to perceive a company as being a complex social system of different dimensions and components (employees, customers, suppliers, production processes, R&D activities, sales organizations, competitors and so on) instead of: “A company is a juristic person” or “in many ways a company is similar to a sole trader or partnership” or even worse “as legal entity, a company can have assets and liabilities.”

In the mid seventies, when I graduated from University, vertical integration was the business “Leitmotiv”, in other words the strategic business was concentrating on creating one-dimensional companies.

Today, almost 40 years later, this is no longer the case. The (linear) Porter value chains have moved into very complex, multidimensional business systems having sometimes extremely short lifecycles and most ending in a state of entropy (as do all systems in the universe).

In this blog we will add posts discussing the issues leading to a innovative and creative holistic management. So stay tuned!

www.matrix-informational.com